This video presents a quick introduction to the core concept in Semiotic Engineering, metacommunication.
A discussion of the example shown in the video has been published in:
de Souza, C. S. (2017) Semiotics and human-computer interaction ». In K. L. Norman and J. Kirakowski (eds). Handbook of human-computer interaction. New York: Wiley.
doi: 10.1002/9781118976005.ch2 (link to the author's pre-publication manuscript »)
