The Semiotic Engineering Research Group
Founded in 1996 - Merged with Ideias in 2020
Departamento de Informática, PUC-Rio
Rua Marquês de São Vicente, 225
Rio de Janeiro, RJ - Brasil
SERG is a multidisciplinary research group working with Semiotics, Human-Computer Interaction (HCI), End User Development (EUD) and Human-Centered Computing (HCC), among other topics. The group is affiliated to the Department of Informatics of the Pontifical Catholic University of Rio de Janeiro (PUC-Rio). It is the birthplace of Semiotic Engineering, a semiotic theory of HCI recently extended to support research in HCC.
The group was founded in 1996 by Clarisse Sieckenius de Souza, who retired from PUC-Rio in January 2020. SERG then merged with Ideias Lab » and is now headed by Carla Leitão.
Those who can read Portuguese are invited to watch this short video presented at IHC´2017 » with animated slides showing the main historical facts about SERG.
SERG Logo designer: Clorisval Pereira Jr.
